At the end of March, GMT BEAUTY returned from the world’s largest beauty industry event — COSMOPROF Worldwide Bologna, where we participated for the 8th year in a row.
Events like this are always much more than just a meeting point for industry professionals. They offer a clear view of where the beauty world is heading, what is becoming increasingly important for professionals, and what is also gaining value in the eyes of end consumers.
Skin Health — the Foundation of Your Beauty
Today, the leading global trends in professional cosmetics are increasingly centered around skin health as the foundation of beauty. Special attention is being given to the microbiome and skin protection.
As GMT BEAUTY founder Terēze Beļkova noted:
“It is truly rewarding to see that while the world is only now calling these ‘new trends,’ GMT BEAUTY has embraced and scientifically supported this approach from the very beginning. We are on the right track!”
The GMT BEAUTY Stand as a Hub of Professional Excellence
This year, we are especially proud that the GMT BEAUTY stand became a true hub of professional excellence. By concluding our partnership as the world’s first official International Massage Association (IMA) product partner, we had the opportunity to welcome some of the industry’s finest specialists, who shared their experience and knowledge.
A special thank you to the exceptionally talented International Massage Association massage therapists, whose skill, professionalism, and passion turned every massage demonstration into an unforgettable experience for visitors to the GMT BEAUTY stand.
Our sincere thanks also go to IMA leader Jeppe Tengjerg and lead trainers Anna Baroni, Bojan Miric, and Kinga Jenei for their inspiring masterclasses.
The Scale and Inspiration of Cosmoprof
Cosmoprof Worldwide Bologna 2026 brought together 255,000 professionals, 3,104 companies, and representatives from 68 countries.
During the exhibition, GMT BEAUTY had the pleasure of meeting both our existing clients and partners, while also connecting with new ones and laying strong foundations for the brand’s journey in the professional cosmetics market in Italy.
#GMTBeauty #Cosmoprof2026 #Bologna #SkinHealth #Microbiome